Years ago before refrigeration, Jewish grandmothers kept their fish fresh by storing live carp in a water-filled bathtub until it was prepared on Friday in honor of Shabbos.
(Old timers still recall childhood fears of a mysterious black creature swishing around in the bathroom, and 'The Carp in the Bathtub' became a popular book).
Back then, our dedicated grandmothers worked hard to cut, clean, grind, season and cook their Gefilte Fish to perfection. The result was great, but the process was messy and time consuming.
Times Have Changed...
But now, as we enter the Twenty First century, who has the time and patience for the necessary potchke to make Gefilte Fish from scratch? And how could we properly celebrate Shabbos, Rosh Hashanah and the Holidays without this favorite traditional dish?
(Do you know anyone today who would welcome live fish into their immaculate modern designer bathrooms? )
For years and years, consumers yearned and hungered for at least a taste of Grandma's old-fashioned Gefilte Fish. Some manufacturers tried imitating Grandma by stuffing Gefilte ersatz with jellied broth into cans and jars, but it just wasn't the same.
Bu t Some Things Never Change!
Using creativity, innovation and the latest technology, A&B Famous Gefilte Fish dared to research and experiment, and was finally able to produced a genuine Gefilte Fish - the real thing! - as good as the original.
Fresh freezing their tasty fish mix into convenient loaves, A&B's Gefilte
Fish revolution has been compared to the advent of sliced bread! Committed to the highest standards and product consistency, A&B Gefilte Fish is 100% natural, and absolutely free of any chemicals or preservatives. As tasty as the old fashioned homemade version, A&B allows you to serve your family and guests delicious gefilte fish and say: "I cooked it myself - just like Grandma used to make."
All this is great, but now there is even more!
Historically, Gefilte Fish was born hundreds of years ago in the European ghettoes and Shtetls, and some feared that Gefilte Fish wouldn't make it in contemporary America. Fortunately, A&B has taken Gefilte Fish into the new millennium by upgrading Grandma's venerable recipes. Gelfilte Fish isn't at the Shabbos table just for the Mitzvah; - it now provides a most elegant entrée to a gourmet Shabbos dinner. Indeed, A&B's free booklets offer many novel recipes allowing us to continue the old traditions in the most modern manner. 
Packaged in an attractive easily stacking box printed with preparation instructions and recipes, A&B is available in four flavors: Sweet, Half Sweet, Sugarless and Salmon Gefilte Fish. It is also bulk packaged for caterers and institutions.
The New York Times, Miami Herald Tribune and Cincinnati Inquirer Food Editors have raved about A&B products, and it is becoming available in more kosher stores and supermarkets.
